#NATURALDYE is a documentary film that explores the relationship between textile artists and the social media site Instagram. Social media offers the opportunity for niche artists, like natural dyers, to foster broad networks and communities. This 8-minute film features the gardens, studios, and spaces where artists create their work, later curating what is photographed and posted to Instagram.
Four artists discuss their motivations for using natural dyes and how they use Instagram to connect with customers, students, or with other natural dyers. By using Instagram images, videos, and hashtags, dyers produce narratives about their brand to connect with followers and promote their workshops or products. Textiles laboriously created over long stretches of time can be instantly propelled into the world of admiration and critique via social media, compelling the artists to ask the question, ‘is this Instagram worthy’?